Wednesday, 17 August 2016
By :
1. Sri Lestari 7311413001
2. Tika Yeni Purwasih 7311413009
3. Evi Tantriana 7311413033
4. Jimmi Rizki Romahdona 7311413034
Jl.Jeruk 26
,Sekaran, gunung Pati 50225
Semarang
Prepared :27 th March 2014
THE BUSINESS
Business Details
Product :
Coffee Beauty Skin offers natural scrub made from coffee powder and olive oil
Registration Details
Business Name : Coffeee Beauty Skin
Date Registered : 1st April 2014
Business Locations : Jl.Jeruk 26 ,Sekaran, gunung Pati 50225,Semarang
Business Structure : Sole Trader
Organitation Charts
Figure 1 :
Organisation Chart
Product
|
Products
|
Description
|
Price (Rp)
|
|
Coffeee Beauty Skin.
|
It is a natural beauty product is made from coffee powder and olive oil.
It consist of vitamin e, can make your skin healty, soft and dead skin cells
|
40.000/cup.
|
Operations
There are 5 steps in making the scrub, there
are:
1.
First, is drying the coffee use sun light;
2.
Second, is roasting the coffee until become brown colour;
3.
Third, is grinding the coffee until become coffee powder;
4.
Four, is mix the coffee powder with olive oil;
5.
Fifth, pact the scrub in a well desined cup.
THE MARKET
Market Targets
The market target for these product is the student of UNNES and other
people.
S.W.O.T
analysis
|
Strengths
|
Weaknesses
|
|
·
It is a new inovation product
·
It is a reasonable price
|
· It is difficult
to find the best coffee quality.
|
|
Opportunities
|
Threats
|
|
· It is the location in campus UNNES area.
|
·
It is many imitation product
· It is uses seasonal main ingridients
|
Competitors :
Traditional herbal medicine
Advertising & sales
For marketing our product we use 4 way, there
are:
1.
We spread brocures
2.
We broadcast the product in social media, such as :
twitter, fb, and BBM
3.
Words of mouth
4.
Face to face promotions
5.
Ready delivery
The Future
Vision
Statement:
To be a natural beauty product without any side effects.
Missions
Statement:
a. To help indonesian women balance their mind
and body.
b. To complete skin care brand in the range of
skin care product that already exist.
c.
To be a coffee body scub with a reasonble price .
Goals :
To be a product with reasonable price, and become the
number one on the range of natural
beauty product.
The Finances
Assumptions
Start-up cost
for 1x productions
|
START-UP COST
|
COST (Rp)
|
|
Fixed Cost
|
|
|
Grinding
Machine
|
25.000
|
|
Roaster
Machine
|
33.300
|
|
Variable Cost
|
|
|
Coffeee 10kg
|
400.000
|
|
Olive Oil 2 lt
|
40.000
|
|
Packaging
Products 40 pcs
|
80.000
|
|
Other Cost
|
|
|
Label and
Brochures
|
200.000
|
|
Electricity,water
expense
|
200.000
|
|
Total Cost
|
978.300
|
It Produces 40
Pcs
The average
cost of 1 pcs products is Rp 40.000
Break-even
analysis
|
Break-even
calculator
|
|
|
Monthly
|
Price (Rp)
|
|
Products sold
|
400.000
|
|
Product to
make
|
520.000
|
|
Fixed cost
for the month
|
58.300
|
|
Percentage of
price that is provet
|
30%
|
|
Total sales
Needed to Break even
|
978.300
|
|
Number of
unit sold needed to break-even
|
25
|
Suporting
Documentation
Attached is my
supporting documentation in relation to this business plan.
The attached documents
include :
-
Label/pack
-
Building
-
Brochures
-
Location
-
Group Facebook
(www.facebook.com/group/jesybeauty)
